Project Tags

Customer activation Online Real-time Data Monitoring

Ordering made simple for retailers

Ivory Coast, Uganda, Kenya, Zambia, Zimbabwe, India, Nigeria, ...

In a country such as Kenya, more than 1’000 customers are placing orders on average several times per week. Traditionally, these orders are placed through phone calls, text messages or in-person with sales personnel. Any follow-up regarding their orders requires phone contact with the customer services department.

Smartphone penetration in emerging markets is increasing dramatically. The solution is a smartphone application allowing customers to communicate with LafargeHolcim.

Customers can now see product prices, place orders directly in the app and a seamless integration with our dispatching systems allows for a real time follow-up of orders, payments, invoices, rebates and trading balance.

Facts & Figures

  • In Ivory Coast, Uganda and Kenya already 50%, 50% and 20% adoption rate respectively
  • Customers appreciate most the ease of ordering and the transparency on order fulfillment and their trading balance

Global Implementation Status

  • Already live in 9 countries
  • 5 more countries to go live in 2020